Six new businesses are ready to make their mark on Aylesbury thanks to an innovative scheme.
Retail Lift Off was launched by the Aylesbury Town Centre Partnership in the wake of not being selected as part of the Mary Portas project in 2012.
The scheme has awarded six new businesses the opportunity through free and subsidised rent to kick start their companies.
The companies (see factfile) range from a portable barrow selling chic accessories to a children’s gift shop.
Town centre manager Diana Fawcett said: “It’s all very exciting. We didn’t want pop up shops we wanted sustainable businesses.
“We’re not aware of anywhere doing it this way. The new retailers are diverse and will add more choice for our shoppers.
“It isn’t just about shops it’s about giving them the flexibility of when and where they want to trade.”
The scheme has benefited from in kind funding equating to almost £87,000 from various businesses offering free consultancy, room hire, advertising, training and trading space.
There has also been £25,000 funding from Aylesbury Town Council, Greater Local Area Forum and the government.
Ms Fawcett said they had received numerous applicants for this year’s intake and that they would be looking to run the scheme again next year.
BECO CHIC ACCESSORIES
Fashion items in portable barrow in Hale Leys.
Beauty products from retail barrow
Smoothies from mobile unit around town
Children’s and clothes in town centre unit
ROCK OF THE RAVEN
‘Shabby chic’ furniture in Aylesbury Market
ANNIE’S KITCHEN PRESERVES
Homemade jams in market