Naming of the brew: Ale fan toasts victory in competition to christen beer for Thame festival

Thame'in of the brew, named by Jim Crews, will be available at the Thame Food Festival this month
Thame'in of the brew, named by Jim Crews, will be available at the Thame Food Festival this month

A real ale fan has won a brewery’s competition to name its beer of the month.

Jim Crews, from Shabbington, came up with Thame’in of the Brew, which will be on tap at the Thame Food Festival as well as watering holes across the county.

The competition was organised by The Vale Brewery Company in Brill and the festival organisers to get more people drinking and enjoying cask ales.

As well as seeing the name he came up with on pump clips, Mr Crews will also get to pour the first pint at the brewery’s annual open day festival on Saturday (September 7).

He said: “I don’t think you can beat a proper pint of beer served in a proper pub, so when I found out about this challenge I was naturally keen to enter.

“My idea for the name came from the fact that it needed a link to Thame, have a traditional feel to it and yet be nice and simple.

“So I decided a connection with Shakespeare would work. Thame’in of the Brew reminded me of Taming of the Shrew and would be memorable.

“When I entered the competition, I wasn’t trying to win though when I got the news that I had I was obviously really chuffed.

“Now I’m looking forward to pulling the inaugural pint at the brewery and of course to trying the beer I’ve named.”

The beer is a 4.1% mid-strength seasonal bitter that is burnished gold with English hops and malted barley.

Brewery general manager Ian Mackey said: “We loved Jim’s name for the beer and thought it was a great choice for the special festival ale that is also our beer of the month for September.

“It’s a unique beer that’s sure to go down well at the bar as well as the Thame Food Festival at the end of the month, and I for one will be raising a glass to its success at our forthcoming open day.”

The free open day is from 1pm to 6pm and includes brewery tours, live music and a hog roast.

For more information visit the brewery’s website.

The Thame Food Festival is from 9am to 6pm on September 28. More information can be found on the festival’s website.