David Cameron thrilled to receive inventor’s boardgame

David Lidington presents Jask to Prime Minister David Cameron
David Lidington presents Jask to Prime Minister David Cameron

A boardgame created by an Aylesbury inventor has been presented to Prime Minister David Cameron – who said he looked forward to playing it with his children.

Jask, invented by Shaun Delaney, was given to Mr Cameron by David Lidington, after the Aylesbury MP read in The Bucks Herald about the game’s educational credentials.

The Prime Minister said: “It was so kind of David to give me the wonderful gift of Jask, which I look forward to playing with my children.

“It was also great to hear of Shaun Delaney’s success story.

“I wish him and his venture every success for the future.

Jask launched in 2010 and is available in more than 120 stores nationwide, including John Lewis, Hamley’s and Fortnum and Mason.

Players land on a certain letter. All players have one minute to think of as many answers for the selected question using that letter and there is also a fun strategy element where players can knock rivals back to the start.

Mr Delaney said: “David Lidington asked for a copy and said it was the sort of thing David Cameron might like, because he does not like his children playing computer games and watching TV too much.

“I am absolutely thrilled that our Prime Minister will sit down and play Jask with his family.”

Mr Lidington said he presented the Prime Minister with a copy of Jask as an example of a successful local business helping to strengthen the UK economy.

He said: “I was pleased to be able to present the Prime Minister with a copy of Jask for his children which has clearly been a tremendous success. When I first learnt about Jask I was pleased to see that the game includes an educational element to help broaden the general knowledge of anyone playing Jask.

“I wish Mr Delaney and his business all the best for the future.

Mr Delaney said many independent boardgames don’t get the success they deserve because shoppers are often drawn to inferior TV quiz spin-off games and shop staff too often lack knowledge to properly sell the product.

“But for example in Fortnums and Mason, all staff are encouraged to have a working knowledge of their products. Consequently Jask is flying off their shelves.”