Thame shops are bucking the national trend and continuing to thrive despite a tough economic climate.
The town has only nine empty shop spaces out of 183 (4.9%) with only one these registered as suitable for retail space.
It is similar for neighbouring towns in South Oxfordshire with Henley and Wallingford also succeeding on the high street.
The region has a total of 94% of its shopping units currently occupied.
South Oxfordshire District Council cabinet member of economic development, property and technical services, Judith Nimmo-Smith, said: “By attracting a whole host of unique independent shops South Oxfordshire’s market towns continue to do significantly better than many other areas around the country when it comes to making sure that we fill empty units.
“By working closely with local traders, partnerships, town councils and landlords on initiatives such as shop wrapping and pop-up shops we continue to provide the support that our towns and traders need to keep up our vibrant high streets.”
There have been some concerns that there is a lack of retail space available in Thame, a key factor in attracting new businesses.
However, 12 new outlets have recently opened in the market town and independent traders are continuing to try new initiatives.
The Thame Loyalty Card has been one such success offering savings and discounts at more than 35 shops and businesses throughout the town centre and the surrounding areas.