A mumpreneur with her own fashion accessory business is encouraging fellow fashionistas to wear pink for charity after her best friend was diagnosed with cancer.
Emma Keates, who set up Accessorise My Outfit in January, is urging people to ditch the beige for Wear It Pink day on October 24 and raise money to help fund research into breast cancer.
Emma wanted to do something to raise money for Breast Cancer Awareness after her best friend Rosie Flynn was diagnosed with the condition a few months ago.
Mum-of-two Emma, who lives in Fairfax Close, Thame, said: “She is doing ok but still has six months of chemo ahead of her. I felt really helpless when she told me –all I could do was be there for her. Supporting Wear It Pink day is giving me the opportunity to help.”
Emma, who is mum to Woody, six, and Lulu, three, has pledged £1 to Breast Cancer Awareness for every design commissioned throughout this month.
Emma’s company has more than 100 fashion designers and independent retailers on the books who can hunt down whichever accessory people are looking for to turn themselves pink.
She said: “I’m hoping to see people walking along Cornmarket in shocking pink from head to toe on the 24th!”