Thame will feature in a Danish national newspaper after a journalist visited on a tour of places seen in Midsomer Murders.
DCI Barnaby’s investigations have been filmed in the town several times over the years as it masquerades as Causton and the show is popular in Denmark.
To capitalise on this popularity, South Oxfordshire District Council invited Flemming Haslund from Jyllands-Posten to explore the area with the aim of encouraging readers to travel to the region on holiday.
Touring in a classic MGC Roadster, Mr Haslund’s visited Thame, Wallingford, Ewelme, Warborough, Dorchester and Henley.
He had a guided Midsomer tour in Thame, drank at DCI Barnaby’s favourite pub, the Six Bells in Warbourgh, and stayed in Dorchester’s White Hart hotel.
Mr Haslund said: “Barnaby is massive in Denmark so the opportunity to tour Barnaby country in a classic MG was really exciting for me.
“South Oxfordshire is gorgeous. I had lovely weather, met very friendly people and I can see why the producers keep coming back to film here. It’s perfect.”
Earlier this year Midsomer Murders was revealed as the best performing ‘acquired programme’ in Denmark, home of The Killing and Borgen, winning 40% of audience share in 12 years airing there.
Experts attribute the drama’s success to the leisurely pace and picturesque village settings complete with cricket pitches, churches and pubs.
Councillor Judith Nimmo-Smith, cabinet member for economic development, said: “Location tours are big business.
“For over a decade Midsomer Murders has used South Oxfordshire settings so we set up www.visitmidsomer.com to promote the area to fans keen to visit and we’ve recorded a 60% increase in unique visitors this year alone.
“We see regular coach visits coming from Germany and Denmark and evidence of more bookings for local tour guides, hotels and B&Bs using a Midsomer Murders connection.”
Around half the filming for Midsomer Murders takes place in South Oxfordshire.
The council launched the VisitMidsomer tourism marketing initiative in 2010 to promote the district as a holiday destination.