CHILDREN who are spotted wearing their cycle helmets in the coming months will be given a goody bag as a reward to try and encourage them to wear the safety gear.
Only a third of cyclists wear helmets when on their bike, which is a major concern for the safety charity The Bicycle Helmet Initiative Trust (BHIT)
The county council’s fire service is enlisting the aid of their police colleagues to distribute the goody bags on behalf of BHIT.
The trust’s helmet watch campaign promotes the use of cycle helmets for everybody but with a particular focus on children.
Goody bags contain a small gift, advice about cycle helmets and a form to enter a free prize draw, with the chance of winning a game console, digital camera, computer game and much more.
The use of helmets is on the rise, with numbers doubling since 15 years ago.