Hamleys snaps up Aylesbury inventor’s boardgame

Shaun Delaney demonstrates Jask at Toys UK in Hale Leys, which stocks the game
Shaun Delaney demonstrates Jask at Toys UK in Hale Leys, which stocks the game

Britain’s greatest toy shop has struck a deal with an Aylesbury inventor to stock his boardgame this Christmas.

Shaun Delaney’s game Jask is already sold in 85 stores nationwide – and now Hamley’s in London want the product on its shelves.

The 56 year old said: “It’s great news.

“Hamleys is a very prestigious shop, described as the best toy shop in the world.”

He pitched the game to Hamleys bosses in February but only received confirmation of their interest this week.

The retailer has initially ordered 144 boxes from him, which will be sold at between £25-£30.

He is now in talks with factories to get more games on the production line.

Mr Delaney. from Bedgrove, designed Jask as a way to improve his children’s general knowledge. Players are asked to name things such as animals or capital cities beginning with a certain letter on the board.

He has spent several thousand pounds getting the game professionally designed and boxed and the last year-and-a-half placing it into toy shops.

The warehouse supervisor hopes the game will soon become a lucrative sideline for him.

Having gained many industry contacts, he also acts as an agent for other independent games makers.

He is also lobbying government for a reduction in corporation tax for British products.

He said: “In these days of austerity we should be pusing UK products.”

See jaskgames.com