Shoppers will find donkey rides, sandpits and deck chairs on offer in Aylesbury town centre today.
The popular annual Aylesbury-on-Sea free family fun day also features children’s entertainers and a small train which will run in a circle around Kingsbury.
‘Beach goers’ can also enjoy a Punch and Judy show, hook an Aylesbury duck, eat candyfloss or get their face painted for free.
A spokesman for Aylesbury Town Council, which organises the event, joked that it has all the fun of the seaside but without the seagulls.
Aylesbury-on-Sea runs from 11am-4pm in Kingsbury.