The feedback from the process will then be used to decide what happens in the district over the next three years.

The plan sets out the range of issues facing business and economic development in South Oxfordshire, such as high levels of commuters travelling outside the district, skills shortages, access to services in rural locations and competition from other areas, along with the challenges posed by the current global economic downturn.

The plan then identifies the key actions needed to tackle these issues and achieve a real, measurable difference.

Rodney Mann, cabinet member for economic development, said: "This important three year plan shows the council's commitment to supporting economic growth in the district by promoting business growth, creating new job opportunities and supporting the creation of vibrant market towns.

"I urge local people, and the business community in particular, to take a look at this action plan and let us know if they think we are on the right track. By working together to achieve the goals in this plan we aim to make South Oxfordshire one of the most economically successful and environmentally sustainable rural areas in the country."

Although the council will take the lead on the plan, it is intended to be a joint effort working closely with local businesses, individuals and other partner organisations. A steering group has been established to push the actions forward and its members will hopefully become ambassadors for this work within the wider business community.

Some of the key actions include helping to encourage the creation of high value job opportunities for local people, addressing skill gaps, providing more support and supporting strong and vibrant towns with action plans.

The action plan is available for people to view on the council's website at www.southoxon.gov.uk/haveyoursay and the consultation on the plan runs until the end of February.

Comments can be sent to economic.development@southoxon.gov.uk